Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZSuccess is the by-product when you work toward the target.
More Howard Schultz Quotes
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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The challenge of the retail business is the human condition.
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Always challenge the old ways.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Risk more than others think safe.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ