But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZIt’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
More Howard Schultz Quotes
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Success is empty if you arrive at the finish line alone.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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The challenge of the retail business is the human condition.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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At its core, I believe leadership is about instilling confidence in others.
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Cutting prices or putting things on sale is not sustainable business strategy.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Customers must recognize that you stand for something.
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Who wants a dream that’s near-fetched?
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
HOWARD SCHULTZ