Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZIt’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
More Howard Schultz Quotes
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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