I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZIt’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
More Howard Schultz Quotes
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Sometimes you have to create the thing you want to be part of.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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At its core, I believe leadership is about instilling confidence in others.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Risk more than others think safe.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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This may sound a bit naive, but I got here by believing in big dreams.
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