Social and digital media is a bullet train, and that bullet train is not coming home.
HOWARD SCHULTZSocial and digital media is a bullet train, and that bullet train is not coming home.
More Howard Schultz Quotes
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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In times of adversity and change, we really discover who we are and what we’re made of.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Customers must recognize that you stand for something.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZ






