My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAMore people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
More Akio Morita Quotes
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There are three creativities: creativity in technology, in product planning, and in marketing.
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In the United States businessmen often do not trust their colleagues.
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It’s difficult to see new projects to fruition.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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But make sure you don’t make the same mistake twice.
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Your business and its future are in the hands of the people you hire.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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The only sure thing is that in business there are no sure things.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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A company will get nowhere if all of the thinking is left to management.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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The best example of this was the Apollo project in the United States.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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