We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITAMore people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
More Akio Morita Quotes
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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My solution to the problem of unleashing creativity is always to set up a target.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA