It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITAMore people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
More Akio Morita Quotes
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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You can be totally rational with a machine.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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My concept is that anybody has creative ability, but very few people know how to use it.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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People need money, but they also want to be happy in their work and proud of it.
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But make sure you don’t make the same mistake twice.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA