“It has run consistently about 6 percent of sales at Sony – and in service.”

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.

Without an organisation that can work together, sometimes over a very long period.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.

Never break another man’s rice bowl.

The most important mission for a Japanese manager is to develop a healthy relationship with his employees.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

If you don’t want Japan to buy it, don’t sell it.

The public does not know what is possible. We do.

The only sure thing is that in business there are no sure things.

Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.

From a management standpoint, it is very important to know how to unleash people’s inborn creativity.

Every action analysed and every responsibility assigned by an organisation chart.

People need money, but they also want to be happy in their work and proud of it.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

An enemy of innovation could be your own sales force.

But I’ve consistently worked for 10 years.

Any time the ball goes through the basket, and it’s going through consistently, it’s demoralizing for any opponent.

Consistently making that best choice will add up to living your best life. Your health is the key to that.

The only barrier to entry you can create is to consistently build a great product.