“We treat employees as a member of the family.”

Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.

From a management standpoint, it is very important to know how to unleash people’s inborn creativity.

Every action analysed and every responsibility assigned by an organisation chart.

People need money, but they also want to be happy in their work and proud of it.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

An enemy of innovation could be your own sales force.

All you need is the best product in the world, the most efficient production in the world and global marketing.

But make sure you don’t make the same mistake twice.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

There are three creativities: creativity in technology, in product planning, and in marketing.

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

In the United States businessmen often do not trust their colleagues.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.

The only way you finish with poverty is with jobs.

Choose the right employees and then set them loose.

Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.

I have a great, great company. I employ thousands of people. And I’m very proud of the job I did.

The way you treat your employees is the way they will treat your customers.

A leader should never compare his technical skills with his employee’s.