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We all learn by imitating, as children, as students, as novices in the world of business.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA

Consistently Percent Run Sale Service Six Sony
In the United States businessmen often do not trust their colleagues.
AKIO MORITA

Businessman Colleague May Moving People Trust
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

Believe Big Compensate Mistake Money Person Think Work
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITA

Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA

Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITA

Company Ingredient Responsible Secret Success
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

Carefully Go Intuitive Night People Research Sense Want Watch
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA

Busier Busy Create Creating Engineer Lawyer
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work
If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA

Best Effort Fail Future Great Make Out Peaceful Succeed
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States

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