I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITANever break another man’s rice bowl.
More Akio Morita Quotes
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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I believe people work for satisfaction.
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If management take the risk of hiring them, we have to take the responsibility for them.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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My solution to the problem of unleashing creativity is always to set up a target.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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A company will get nowhere if all of the thinking is left to management.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Never break another man’s rice bowl.
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The only sure thing is that in business there are no sure things.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Amenities are not of great concern to management in Japan.
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My concept is that anybody has creative ability, but very few people know how to use it.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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An enemy of innovation could be your own sales force.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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