Amenities are not of great concern to management in Japan.
AKIO MORITAExecutives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
More Akio Morita Quotes
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Employees are not guilty; why should they suffer?
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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If you don’t want Japan to buy it, don’t sell it.
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When I find an employee who turns out to be wrong for the job,
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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People need money, but they also want to be happy in their work and proud of it.
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Never break another man’s rice bowl.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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It’s difficult to see new projects to fruition.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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The best example of this was the Apollo project in the United States.
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Don’t do market research.
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But make sure you don’t make the same mistake twice.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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If management take the risk of hiring them, we have to take the responsibility for them.
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There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA