“My solution to the problem of unleashing creativity is always to set up a target.”

Without an organisation that can work together, sometimes over a very long period.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.

Never break another man’s rice bowl.

The most important mission for a Japanese manager is to develop a healthy relationship with his employees.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

If you don’t want Japan to buy it, don’t sell it.

The public does not know what is possible. We do.

The only sure thing is that in business there are no sure things.

Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.

From a management standpoint, it is very important to know how to unleash people’s inborn creativity.

Every action analysed and every responsibility assigned by an organisation chart.

People need money, but they also want to be happy in their work and proud of it.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

An enemy of innovation could be your own sales force.

All you need is the best product in the world, the most efficient production in the world and global marketing.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Creativity involves breaking out of established patterns in order to look at things in a different way.

Creativity and lateral thinking have exactly the same basis as humour.

Creativity makes life more fun and more interesting.

Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

Journey through the Power of the Rainbow represents a condensed compendium of literary efforts from a life dedicated to transforming the themes of injustice, grief, and despair

Creativity gives hope that there can be a worthwhile idea.

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.