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Your business and its future are in the hands of the people you hire.

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Business Future Hand Hire People

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA

Backseat Creative Often People Sometimes Work Your
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA

Company Constant Deal Engineer Giving Important Industrial Job Management Target
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

Ability Anybody Concept Creative Few People Use
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
It’s difficult to see new projects to fruition.
AKIO MORITA

Difficult Fruition New Project
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
Employees are not guilty; why should they suffer?
AKIO MORITA

Employee Guilt Suffer Why
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
AKIO MORITA

Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA

Clever Crafty Good Long Matter Run Successful
Don’t do market research.
AKIO MORITA

Make Research
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
You can be totally rational with a machine.
AKIO MORITA

Machine People Understanding
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
AKIO MORITA

Company Employee Happy Healthy Job Keep Productive Want
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

Carefully Go Intuitive Night People Research Sense Want Watch
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work
While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA

Busier Busy Create Creating Engineer Lawyer
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing

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