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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

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The only sure thing is that in business there are no sure things.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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Every action analysed and every responsibility assigned by an organisation chart.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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A company will get nowhere if all of the thinking is left to management.
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My solution to the problem of unleashing creativity is always to set up a target.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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We all learn by imitating, as children, as students, as novices in the world of business.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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My solution to the problem of unleashing creativity is always to set up a target.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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It’s difficult to see new projects to fruition.
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If management take the risk of hiring them, we have to take the responsibility for them.
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When I find an employee who turns out to be wrong for the job,
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There are three creativities: creativity in technology, in product planning, and in marketing.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Curiosity is the key to creativity.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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You can be totally rational with a machine.
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An enemy of innovation could be your own sales force.
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We treat employees as a member of the family.
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