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To gain profit is important, but you must invest to build up assets that you can cash in in the future.

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Asset Cash Future Gain Important Profit

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
AKIO MORITA

Company Employee Happy Healthy Job Keep Productive Want
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
Employees are not guilty; why should they suffer?
AKIO MORITA

Employee Guilt Suffer Why
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA

Country Create Creating Game Good Merger Money Moving Namely Play Treat
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA

Asset Building Interest Most Paper People Real Shuffle Tasting Try
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITA

Creative Energetic Intelligent Once People Prepare Staff
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work
Amenities are not of great concern to management in Japan.
AKIO MORITA

Concern Country Great Management
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
Don’t do market research.
AKIO MORITA

Make Research
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITA

Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA

Corporation Create Employee Family Fate Feeling Manage Same Share
If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
AKIO MORITA

Another Colleague Company Competitor Frequent Peace Tomorrow Trust
While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA

Busier Busy Create Creating Engineer Lawyer
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA

Blame Cause Important Mistake Pin Somebody Thing View
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITA

Ability Blend Grow Innate Learn Principle Up
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

Break Country Different Market Need Something Through Weapon
A company will get nowhere if all of the thinking is left to management.
AKIO MORITA

Company Left Manage Nowhere Think

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