My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
More Akio Morita Quotes
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I believe people work for satisfaction.
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Don’t do market research.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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To have any one of these without the others is self defeating in business.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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When I find an employee who turns out to be wrong for the job,
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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But make sure you don’t make the same mistake twice.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Never break another man’s rice bowl.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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The public does not know what is possible. We do.
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My concept is that anybody has creative ability, but very few people know how to use it.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Without an organisation that can work together, sometimes over a very long period.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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The best example of this was the Apollo project in the United States.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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It’s difficult to see new projects to fruition.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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