(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITAIn the United States businessmen often do not trust their colleagues.
More Akio Morita Quotes
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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But make sure you don’t make the same mistake twice.
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Without an organisation that can work together, sometimes over a very long period.
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In the long run, no matter how good or successful you are or how clever or crafty.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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America looks 10 minutes ahead; Japan looks 10 years.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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It has run consistently about 6 percent of sales at Sony – and in service.
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Every action analysed and every responsibility assigned by an organisation chart.
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To have any one of these without the others is self defeating in business.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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Curiosity is the key to creativity.
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We treat employees as a member of the family.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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If you don’t want Japan to buy it, don’t sell it.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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The best example of this was the Apollo project in the United States.
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An enemy of innovation could be your own sales force.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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People need money, but they also want to be happy in their work and proud of it.
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