“Our plan is to lead the public with new products rather than ask them what kind of products they want.”

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

In the United States businessmen often do not trust their colleagues.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

My concept is that anybody has creative ability, but very few people know how to use it.

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

But if you work with people, sometimes logic often has to take a backseat to understanding.

And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

Don’t do market research.

I believe people work for satisfaction.

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.

When I find an employee who turns out to be wrong for the job,

In the long run, no matter how good or successful you are or how clever or crafty.

I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.

He did not mean to depress us, rather to free us from expectations which inspire bitterness. It is consoling, when love has let us down, to hear that happiness was never part of the plan.

The lesson is that, No. 1, this management has to be at the highest class possible. No. 2, they have to have a succession plan.

Announcing your plans is a good way to hear God laugh.

Do you remember the church across the sands? You stood outside and planned to travel the lands, where the pilgrims go.

I don’t make plans, because life is short and unpredictable – much like the weather!

I’ve always felt that I’m in a spontaneous business and if you script something, if you plan something, it will sound that way.

There are three creativities: creativity in technology, in product planning, and in marketing.

I end up writing not from my own will, but from theirs-they come alive as I write and make me do things that I couldn’t have planned.