“My solution to the problem of unleashing creativity is always to set up a target.”

Every action analysed and every responsibility assigned by an organisation chart.

People need money, but they also want to be happy in their work and proud of it.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

An enemy of innovation could be your own sales force.

All you need is the best product in the world, the most efficient production in the world and global marketing.

But make sure you don’t make the same mistake twice.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

There are three creativities: creativity in technology, in product planning, and in marketing.

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

In the United States businessmen often do not trust their colleagues.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

My concept is that anybody has creative ability, but very few people know how to use it.

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.

Jackson [Rathbone] is the most artsy, creative and, I think, the most talented.

Creating is a lonely thing in a lot of ways.

It hinders the creative work of the mind if the intellect examines too closely the ideas as they pour in.

In the case of a creative mind, it seems to me, the intellect has withdrawn its watchers from the gates, and the ideas rush in pell-mell and only then does it review and inspect the multitudes.

At the very beginning of my creative life I loved humanity. I wanted to do something good for mankind. Soon I understood that it isn’t possible to save mankind.

Artists die twice. First creatively. Then physically. The second one is the easiest.

If you are on to something creative, school can also inhibit you. The wrong teacher, man, can really mess you up.