“Don’t do market research.”

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.

Curiosity is the key to creativity.

You can be totally rational with a machine.

Employees are not guilty; why should they suffer?

I feel it is my fault because I made the decision to hire him.

If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.

I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.

If management take the risk of hiring them, we have to take the responsibility for them.

The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.

We don’t believe in market research for a new product unknown to the public. So we never do any.

My solution to the problem of unleashing creativity is always to set up a target.

If we do our best and make efforts, a peaceful and great future will become ours without fail.

I believe it is a big mistake to think that money is the only way to compensate a person for his work.

A company will get nowhere if all of the thinking is left to management.

And when you’re a perfectionist little monster, it makes it even harder.

Every society decides what its laws are, and it’s the people who make decisions with regards to these laws.

This will make the transition happen with less death and destruction.

You work so hard at something to make sure that it’s very pure and very genuine and very steadfast to who you are, so creative control for me is a big one.

We still have the opportunity to make our best choice.

. If this person makes you feel good, then they’re a person to be around; if they don’t, they’re not. Being in a band is different.

When you’re dead, everything in the world is like a song that makes you cry.

Unless they are girls, of course, when it is to make them laugh their bras off so we can get a quick look.