“The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.”

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

There are three creativities: creativity in technology, in product planning, and in marketing.

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

In the United States businessmen often do not trust their colleagues.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

My concept is that anybody has creative ability, but very few people know how to use it.

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

But if you work with people, sometimes logic often has to take a backseat to understanding.

And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

Don’t do market research.

I believe people work for satisfaction.

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.

Just as traffic symbols, when driving, make us almost unconsciously aware of a steep hill, an intersection, an icy bridge etc.

Most people have no idea what Cabo Verde is or even where it is to mention, so I definitely want to make people aware of this beautiful culture.

We’re living in a certain time, and we’re aware of it. And that’s part of what we’re aware of, along with our own personal aches and pains.

A lot of talent is a gift, but a lot is also luck. I’m very aware of that. I was born in the right place at the right time. I am also blessed because I’ve never been a sex symbol. I’m spared the embarrassment of acting young.

It’s psychologically a weird experience to be so aware of the fact that the real time of your life is moving much faster than the fictional time you’re trying to depict.

We should all be more aware of what’s going on in the world around us and less ignorant.

People need to be more aware of how they’re affecting people.

For me, one of the important things about keeping vocally healthy is warming up and making sure I’m aware where my voice is at, drinking lots of water and getting plenty of sleep, and just taking care of myself with exercise and eating healthy.