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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.

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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

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While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA

Busier Busy Create Creating Engineer Lawyer
Amenities are not of great concern to management in Japan.
AKIO MORITA

Concern Country Great Management
In the United States businessmen often do not trust their colleagues.
AKIO MORITA

Businessman Colleague May Moving People Trust
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

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In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA

Clever Crafty Good Long Matter Run Successful
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITA

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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

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My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

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The best example of this was the Apollo project in the United States.
AKIO MORITA

Apollo Best Example Project United States
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
America looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITA

Ahead Country Look Minute Ten Year
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

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Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA

Happy Money Need People Proud Work
Japanese attitudes toward work seem to be critically different from American attitudes.
AKIO MORITA

Attitude Country Critical Different Seem Work
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
The public does not know what is possible. We do.
AKIO MORITA

Business Do Doe Know Public
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITA

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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA

Anybody Assistant Else Exact Job Mean Someone Trust Want
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITA

Began Big Country Idea Impact Ironically Quality Virtual

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