“There are three creativities: creativity in technology, in product planning, and in marketing.”

You can be totally rational with a machine.

Employees are not guilty; why should they suffer?

I feel it is my fault because I made the decision to hire him.

If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.

I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.

If management take the risk of hiring them, we have to take the responsibility for them.

The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.

We don’t believe in market research for a new product unknown to the public. So we never do any.

My solution to the problem of unleashing creativity is always to set up a target.

If we do our best and make efforts, a peaceful and great future will become ours without fail.

I believe it is a big mistake to think that money is the only way to compensate a person for his work.

A company will get nowhere if all of the thinking is left to management.

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.

To have any one of these without the others is self defeating in business.

Creativity comes from constraint.

I learned that you should feel when writing, not like Lord Byron on a mountain top, but like child stringing beads in kindergarten, – happy, absorbed and quietly putting one bead on after another.

The heart and soul of the company is creativity and innovation.

Consistency requires you to be as ignorant today as you were a year ago.

When I studied graphic design, I learned a valuable lesson: There’s no perfect answer to the puzzle, and creativity is a renewable resource.

Creativity is the ability to find new solutions to a problem or new modes of expression; thus it brings into existence something new to the individual and to the culture.

Creativity, engineering principles, and evolutionary change are needed to create a satisfactory large system.

In the end, your creativity — perhaps even your outrageousness — will determine the final result.