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There are three creativities: creativity in technology, in product planning, and in marketing.

Related Topics

Creativity Market Plan Product Self Technology

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA

Asset Building Interest Most Paper People Real Shuffle Tasting Try
In the long run, no matter how good or successful you are or how clever or crafty.
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Clever Crafty Good Long Matter Run Successful
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
You can be totally rational with a machine.
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Machine People Understanding
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Advertise Bad Product Promotion Right Sustain Time
Curiosity is the key to creativity.
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Creativity Graduation Key Machine Ration
Employees are not guilty; why should they suffer?
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Employee Guilt Suffer Why
The only sure thing is that in business there are no sure things.
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Business Only Sure Thing
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Ability Blend Grow Innate Learn Principle Up
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
If management take the risk of hiring them, we have to take the responsibility for them.
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Hiring Management Responsible Risk Take
Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Anybody Assistant Else Exact Job Mean Someone Trust Want
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Company Ingredient Responsible Secret Success
When I find an employee who turns out to be wrong for the job,
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Decision Employee Fault Job Turn Wrong
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Break Country Different Market Need Something Through Weapon
Without an organisation that can work together, sometimes over a very long period.
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Fruition Long Organisation Period Sometimes Working Together
My solution to the problem of unleashing creativity is always to set up a target.
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Always Creativity Problem Set Target Unreleased
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Corporation Create Employee Family Fate Feeling Manage Same Share
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Always Company Employee Facility Made Meet Single Trying
America looks 10 minutes ahead; Japan looks 10 years.
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Ahead Country Look Minute Ten Year
Every action analysed and every responsibility assigned by an organisation chart.
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Action Analyse Assigned Chart Every Organisation Responsibility
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITA

Began Big Country Idea Impact Ironically Quality Virtual
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Amount Depend Endeavor Resolve Strength Succeed
My concept is that anybody has creative ability, but very few people know how to use it.
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Ability Anybody Concept Creative Few People Use
To have any one of these without the others is self defeating in business.
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Any Business Defeat One Without

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