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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

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Amenities are not of great concern to management in Japan.
AKIO MORITA

Concern Country Great Management
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Amount Depend Endeavor Resolve Strength Succeed
In the long run, no matter how good or successful you are or how clever or crafty.
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We all learn by imitating, as children, as students, as novices in the world of business.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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I believe people work for satisfaction.
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Believe People Satisfaction Work
Curiosity is the key to creativity.
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Creativity Graduation Key Machine Ration
Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Ask Kind Plan Product Public Rather Want
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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An enemy of innovation could be your own sales force.
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The only sure thing is that in business there are no sure things.
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Employees are not guilty; why should they suffer?
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Efficient Global Marketing Need Product Production World
It has run consistently about 6 percent of sales at Sony – and in service.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
We treat employees as a member of the family.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Believe Everybody Facility Impressive Office Posh Private Want Work
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Never break another man’s rice bowl.
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