If you don’t want Japan to buy it, don’t sell it.
AKIO MORITABut make sure you don’t make the same mistake twice.
More Akio Morita Quotes
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If you don’t want Japan to buy it, don’t sell it.
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It’s difficult to see new projects to fruition.
AKIO MORITAIt’s difficult to see new projects to fruition.
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Never break another man’s rice bowl.
AKIO MORITANever break another man’s rice bowl.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITATo create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Your business and its future are in the hands of the people you hire.
AKIO MORITAYour business and its future are in the hands of the people you hire.
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It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITAIt has run consistently about 6 percent of sales at Sony – and in service.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITAI consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITAOnce you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
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My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAMy solution to the problem of unleashing creativity is always to set up a target.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
AKIO MORITAWhether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITAIf we do our best and make efforts, a peaceful and great future will become ours without fail.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITAThe “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITAOur plan is to lead the public with new products rather than ask them what kind of products they want.
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In the United States businessmen often do not trust their colleagues.
AKIO MORITAIn the United States businessmen often do not trust their colleagues.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITAThe company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITA


