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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

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Advertise Bad Product Promotion Right Sustain Time

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

America looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITA

Ahead Country Look Minute Ten Year
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

Ability Anybody Concept Creative Few People Use
In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA

Clever Crafty Good Long Matter Run Successful
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
AKIO MORITA

Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
Never break another man’s rice bowl.
AKIO MORITA

Another Bowl Break Man never
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
AKIO MORITA

Always Best Convince Idea Leadership Life New Pass World
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA

Country Create Creating Game Good Merger Money Moving Namely Play Treat
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITA

Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
I feel it is my fault because I made the decision to hire him.
AKIO MORITA

Decision Fault Feel Hire Made People
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
It’s difficult to see new projects to fruition.
AKIO MORITA

Difficult Fruition New Project
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
To have any one of these without the others is self defeating in business.
AKIO MORITA

Any Business Defeat One Without
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Amount Depend Endeavor Resolve Strength Succeed
Employees are not guilty; why should they suffer?
AKIO MORITA

Employee Guilt Suffer Why
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITA

Employee Establish Evaluate Longer Matter Past Promotion Record School
Don’t do market research.
AKIO MORITA

Make Research
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA

Corporation Create Employee Family Fate Feeling Manage Same Share

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