Edward de Bono Quotes

Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
EDWARD DE BONO

Creativity Nurture
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONO

Creativity
The winner is the chef who takes the same ingredients as everyone else and produces the best results.
EDWARD DE BONO

Best Chef Ingredient
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONO

Concept Pattern Perception
Creativity gives the possibility of some sort of achievement to everyone.
EDWARD DE BONO

Creativity
You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONO
Unhappiness is best defined as the difference between our talents and our expectations.
EDWARD DE BONO

Best Definition
If you wait for opportunities to occur, you will be one of the crowd.
EDWARD DE BONO

Crowd Willing
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
EDWARD DE BONO

Creativity
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
EDWARD DE BONO

Drive

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