A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONOIf you wait for opportunities to occur, you will be one of the crowd.
More Edward de Bono Quotes
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A memory is what is left when something happens and does not completely unhappen.
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The quality of our thinking will determine the quality of our future.
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If you wait for opportunities to occur, you will be one of the crowd.
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America is not just a country, it’s an idea.
EDWARD DE BONOAmerica is not just a country, it’s an idea.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONOOn trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
EDWARD DE BONOThe vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
EDWARD DE BONOWe need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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Creativity gives hope that there can be a worthwhile idea.
EDWARD DE BONOCreativity gives hope that there can be a worthwhile idea.
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Complexity creates confusion, simplicity focus.
EDWARD DE BONOComplexity creates confusion, simplicity focus.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONOMost executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Do we have the will to make poverty history?
EDWARD DE BONODo we have the will to make poverty history?
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What is urgent will always take precedence over what is important.
EDWARD DE BONOWhat is urgent will always take precedence over what is important.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONOThe simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
EDWARD DE BONOYou hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
EDWARD DE BONOMan owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
EDWARD DE BONO


