Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
EDWARD DE BONOA characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
More Edward de Bono Quotes
-
-
Complexity means distracted effort. Simplicity means focused effort.
EDWARD DE BONO -
A good design is not a democratic consensus.
EDWARD DE BONO -
A question is a polite way of demanding something.
EDWARD DE BONO -
There is no doubt that creativity is the most important human resource of all.
EDWARD DE BONO -
You can analyse the past, but you have to design the future.
EDWARD DE BONO -
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
EDWARD DE BONO -
The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
EDWARD DE BONO -
Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
EDWARD DE BONO -
It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
EDWARD DE BONO -
Unhappiness is best defined as the difference between our talents and our expectations.
EDWARD DE BONO -
It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
EDWARD DE BONO -
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
EDWARD DE BONO -
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
EDWARD DE BONO -
The mind can only see what it is prepared to see.
EDWARD DE BONO -
To deal with future we have to deal with possibilities. Analysis will only tell us what is.
EDWARD DE BONO -
What the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONO -
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
EDWARD DE BONO -
The power of a car is separate from the way the car is driven.
EDWARD DE BONO -
Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
EDWARD DE BONO -
This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
EDWARD DE BONO -
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
EDWARD DE BONO -
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONO -
My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
EDWARD DE BONO -
Don’t criticise a hypothesis, come up with a better one.
EDWARD DE BONO -
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONO