Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
EDWARD DE BONODo we have the will to make poverty history?
More Edward de Bono Quotes
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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The quality of our thinking will determine the quality of our future.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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The mind can only see what it is prepared to see.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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A good design is not a democratic consensus.
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I’m a very loyal and unreliable friend.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Logic will never change emotion or perception.
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The awful thing is that you can never be aware of what you are not aware of.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Creativity gives hope that there can be a worthwhile idea.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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