I’m a very loyal and unreliable friend.
EDWARD DE BONOOne very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
More Edward de Bono Quotes
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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Do we have the will to make poverty history?
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If you do not design the future, someone or something else will design it for you.
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You cannot look in a new direction by looking harder in the same direction.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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The effective thinker treats arrogance as the major sin of thinking.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Creativity is a great motivator because it mades people interested in what they are doing.
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A memory is what is left when something happens and does not completely unhappen.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Don’t criticise a hypothesis, come up with a better one.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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What is urgent will always take precedence over what is important.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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There is no doubt that creativity is the most important human resource of all.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Creativity and lateral thinking have exactly the same basis as humour.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
EDWARD DE BONO