People should realize we’re jerks just like them.
EDWARD DE BONOEveryone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
More Edward de Bono Quotes
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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The power of a car is separate from the way the car is driven.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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The image that concerns most people is the reflection they see in other people’s minds.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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You can analyse the past, but you have to design the future.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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Do we have the will to make poverty history?
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America is not just a country, it’s an idea.
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The need to be right all the time is the biggest bar to new ideas.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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Don’t criticise a hypothesis, come up with a better one.
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A memory is what is left when something happens and does not completely unhappen.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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A good design is not a democratic consensus.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Complexity means distracted effort. Simplicity means focused effort.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
EDWARD DE BONO