The image that concerns most people is the reflection they see in other people’s minds.
EDWARD DE BONOCreativity makes life more fun and more interesting.
More Edward de Bono Quotes
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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The effective thinker treats arrogance as the major sin of thinking.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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The mind can only see what it is prepared to see.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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I think school is a place where thinking should be taught.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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There is no doubt that creativity is the most important human resource of all.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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