Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
EDWARD DE BONOPeople should realize we’re jerks just like them.
More Edward de Bono Quotes
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
EDWARD DE BONOEveryone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
EDWARD DE BONOThere’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
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If you do not design the future, someone or something else will design it for you.
EDWARD DE BONOIf you do not design the future, someone or something else will design it for you.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
EDWARD DE BONOAs competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
EDWARD DE BONOTraditional thinking is all about “what is” Future thinking will also need to be about what can be.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
EDWARD DE BONOTo be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
EDWARD DE BONORemoving the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONOCompanies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONOThey enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
EDWARD DE BONOOur existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
EDWARD DE BONOA good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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The mind can only see what it is prepared to see.
EDWARD DE BONOThe mind can only see what it is prepared to see.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
EDWARD DE BONOI know it aches, how your heart it breaks. You can only take so much. Walk on.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
EDWARD DE BONOWe need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
EDWARD DE BONO


