The mind can only see what it is prepared to see.
EDWARD DE BONOThe purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
More Edward de Bono Quotes
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Don’t criticise a hypothesis, come up with a better one.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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The power of a car is separate from the way the car is driven.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Perception is real even when it is not reality.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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The awful thing is that you can never be aware of what you are not aware of.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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What is urgent will always take precedence over what is important.
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A good design is not a democratic consensus.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
EDWARD DE BONO