I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
EDWARD DE BONOThere is no doubt that creativity is the most important human resource of all.
More Edward de Bono Quotes
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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The Church has its problems, but the older I get, the more comfort I find there.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Don’t criticise a hypothesis, come up with a better one.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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You can analyse the past, but you have to design the future.
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Complexity creates confusion, simplicity focus.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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Complexity means distracted effort. Simplicity means focused effort.
EDWARD DE BONO