Creativity makes life more fun and more interesting.
EDWARD DE BONOIntelligence is something we are born with. Thinking is a skill that must be learned.
More Edward de Bono Quotes
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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America is not just a country, it’s an idea.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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The awful thing is that you can never be aware of what you are not aware of.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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The quality of our thinking will determine the quality of our future.
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Effectiveness without values is a tool without a purpose.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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A question is a polite way of demanding something.
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The need to be right all the time is the biggest bar to new ideas.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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Logic will never change emotion or perception.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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What is urgent will always take precedence over what is important.
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