To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
EDWARD DE BONO
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What is urgent will always take precedence over what is important.
More Edward de Bono Quotes
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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Complexity means distracted effort. Simplicity means focused effort.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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You cannot look in a new direction by looking harder in the same direction.
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There is no doubt that creativity is the most important human resource of all.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
EDWARD DE BONO