Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO
Related Topics
Perception
What the joke displays is a switch in perception. This is important in changing the way we think.
More Edward de Bono Quotes
-
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO -
Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
EDWARD DE BONO -
The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
EDWARD DE BONO -
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
EDWARD DE BONO -
If you do not design the future, someone or something else will design it for you.
EDWARD DE BONO -
Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
EDWARD DE BONO -
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
EDWARD DE BONO -
America is not just a country, it’s an idea.
EDWARD DE BONO -
-
Creativity and lateral thinking have exactly the same basis as humour.
EDWARD DE BONO -
Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
EDWARD DE BONO -
The mind can only see what it is prepared to see.
EDWARD DE BONO -
Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
EDWARD DE BONO -
I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
EDWARD DE BONO -
Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
EDWARD DE BONO -
The analysis of data will not by itself produce new ideas.
EDWARD DE BONO