Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONOSometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
More Edward de Bono Quotes
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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Effectiveness without values is a tool without a purpose.
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The quality of our thinking will determine the quality of our future.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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You cannot dig a hole in a different place by digging the same hole deeper.
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The effective thinker treats arrogance as the major sin of thinking.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Complexity means distracted effort. Simplicity means focused effort.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
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