You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
EDWARD DE BONOCreativity gives hope that there can be a worthwhile idea.
More Edward de Bono Quotes
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
EDWARD DE BONO -
The effective thinker treats arrogance as the major sin of thinking.
EDWARD DE BONOThe effective thinker treats arrogance as the major sin of thinking.
EDWARD DE BONO -
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONO -
Humor is by far the most significant activity of the human brain.
EDWARD DE BONOHumor is by far the most significant activity of the human brain.
EDWARD DE BONO -
Creativity and lateral thinking have exactly the same basis as humour.
EDWARD DE BONOCreativity and lateral thinking have exactly the same basis as humour.
EDWARD DE BONO -
Logic will never change emotion or perception.
EDWARD DE BONOLogic will never change emotion or perception.
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The analysis of data will not by itself produce new ideas.
EDWARD DE BONO -
You cannot look in a new direction by looking harder in the same direction.
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Unhappiness is best defined as the difference between our talents and our expectations.
EDWARD DE BONOUnhappiness is best defined as the difference between our talents and our expectations.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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Do we have the will to make poverty history?
EDWARD DE BONODo we have the will to make poverty history?
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONOOnly the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
EDWARD DE BONOAs competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
EDWARD DE BONOIt’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
EDWARD DE BONO -
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
EDWARD DE BONOWe need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
EDWARD DE BONO


