America is not just a country, it’s an idea.
EDWARD DE BONOCreativity gives hope that there can be a worthwhile idea.
More Edward de Bono Quotes
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Mock the devil, and he will flee from thee.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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Effectiveness without values is a tool without a purpose.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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If you never change your mind, why have one?
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You can analyse the past, but you have to design the future.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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What is urgent will always take precedence over what is important.
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People should realize we’re jerks just like them.
EDWARD DE BONO