A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
EDWARD DE BONOMaybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
More Edward de Bono Quotes
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A question is a polite way of demanding something.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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America is not just a country, it’s an idea.
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Creativity makes life more fun and more interesting.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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People should realize we’re jerks just like them.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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Complexity means distracted effort. Simplicity means focused effort.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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The need to be right all the time is the biggest bar to new ideas.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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You cannot look in a new direction by looking harder in the same direction.
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The analysis of data will not by itself produce new ideas.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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