“The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’”

Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

Creativity gives the possibility of some sort of achievement to everyone.

You cannot dig a hole in a different place by digging the same hole deeper.

Unhappiness is best defined as the difference between our talents and our expectations.

If you wait for opportunities to occur, you will be one of the crowd.

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

Effectiveness without values is a tool without a purpose.

Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

You can’t dig a different hole by digging the same one deeper.

When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.

Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.

Creativity is a great motivator because it mades people interested in what they are doing.

Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.

I’m a very loyal and unreliable friend.