“The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’”

Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

You can’t dig a different hole by digging the same one deeper.

When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.

Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.

Creativity is a great motivator because it mades people interested in what they are doing.

Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.

I’m a very loyal and unreliable friend.

On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.

The power of a car is separate from the way the car is driven.

A memory is what is left when something happens and does not completely unhappen.

They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.

We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.

The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.