“Creativity is a great motivator because it mades people interested in what they are doing.”

Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

Perception is real even when it is not reality.

Creativity gives hope that there can be a worthwhile idea.

People should realize we’re jerks just like them.

I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

The need to be right all the time is the biggest bar to new ideas.

Humor is by far the most significant activity of the human brain.

Complexity creates confusion, simplicity focus.

Simplicity before understanding is simplistic; simplicity after understanding is simple.

Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.

We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.

Happiness is for those who don’t really need it. So I can live without happiness.

I love jotting down ideas for my blog, so I doodle or take notes on all kinds of stuff that inspires me: the people I meet, boutiques I visit, a florist that just gave me a great idea for an interior-design project, things like that.

In order to be creative, you don’t have to be original.

Creativity is the ability to introduce order into the randomness of nature.

I wanted to define the vocabulary of a wedding both visually and intellectually. The book is about more than weddings or wedding dresses. It’s a metaphor for women’s lives, their creativity.

Creativity is a wild mind and a disciplined eye.

All truly great art is optimistic. The individual artist is happy in his creative work. The fact that practically all great art is tragic does not in any way change the above thesis.

When I decided to get married at 40, I couldn’t find a dress with the modernity or sophistication I wanted. That’s when I saw the opportunity for a wedding gown business.

That’s the great secret of creativity. You treat ideas like cats: you make them follow you.