Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONOCreativity is a great motivator because it mades people interested in what they are doing.
More Edward de Bono Quotes
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Complexity means distracted effort. Simplicity means focused effort.
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You can analyse the past, but you have to design the future.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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The need to be right all the time is the biggest bar to new ideas.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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