They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONOCreativity is a great motivator because it mades people interested in what they are doing.
More Edward de Bono Quotes
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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People should realize we’re jerks just like them.
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The awful thing is that you can never be aware of what you are not aware of.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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Don’t criticise a hypothesis, come up with a better one.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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You cannot look in a new direction by looking harder in the same direction.
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Creativity gives the possibility of some sort of achievement to everyone.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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If you wait for opportunities to occur, you will be one of the crowd.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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You can analyse the past, but you have to design the future.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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