The image that concerns most people is the reflection they see in other people’s minds.
EDWARD DE BONOThe awful thing is that you can never be aware of what you are not aware of.
More Edward de Bono Quotes
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Happiness is for those who don’t really need it. So I can live without happiness.
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A good design is not a democratic consensus.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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What is urgent will always take precedence over what is important.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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You can’t dig a different hole by digging the same one deeper.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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You can analyse the past, but you have to design the future.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Complexity creates confusion, simplicity focus.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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A memory is what is left when something happens and does not completely unhappen.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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People should realize we’re jerks just like them.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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If you wait for opportunities to occur, you will be one of the crowd.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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If you do not design the future, someone or something else will design it for you.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
EDWARD DE BONO