Complexity creates confusion, simplicity focus.
EDWARD DE BONOComplexity creates confusion, simplicity focus.
More Edward de Bono Quotes
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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Do we have the will to make poverty history?
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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The power of a car is separate from the way the car is driven.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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You cannot look in a new direction by looking harder in the same direction.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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The need to be right all the time is the biggest bar to new ideas.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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Creativity gives hope that there can be a worthwhile idea.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Don’t criticise a hypothesis, come up with a better one.
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Effectiveness without values is a tool without a purpose.
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You can’t dig a different hole by digging the same one deeper.
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A question is a polite way of demanding something.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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The quality of our thinking will determine the quality of our future.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
EDWARD DE BONO
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