Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
EDWARD DE BONOThe effective thinker treats arrogance as the major sin of thinking.
More Edward de Bono Quotes
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Don’t criticise a hypothesis, come up with a better one.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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The image that concerns most people is the reflection they see in other people’s minds.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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Creativity makes life more fun and more interesting.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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Complexity means distracted effort. Simplicity means focused effort.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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You can’t dig a different hole by digging the same one deeper.
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Creativity gives the possibility of some sort of achievement to everyone.
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Creativity gives hope that there can be a worthwhile idea.
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If you do not design the future, someone or something else will design it for you.
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A question is a polite way of demanding something.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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