You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONODon’t criticise a hypothesis, come up with a better one.
More Edward de Bono Quotes
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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What is urgent will always take precedence over what is important.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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The mind can only see what it is prepared to see.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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The analysis of data will not by itself produce new ideas.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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People should realize we’re jerks just like them.
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The quality of our thinking will determine the quality of our future.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
EDWARD DE BONO