Logic will never change emotion or perception.
EDWARD DE BONOOn trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
More Edward de Bono Quotes
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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The mind can only see what it is prepared to see.
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A good design is not a democratic consensus.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Creativity is a great motivator because it mades people interested in what they are doing.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
EDWARD DE BONO