It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
EDWARD DE BONOYou cannot dig a hole in a different place by digging the same hole deeper.
More Edward de Bono Quotes
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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Do we have the will to make poverty history?
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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You cannot look in a new direction by looking harder in the same direction.
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America is not just a country, it’s an idea.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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The effective thinker treats arrogance as the major sin of thinking.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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The analysis of data will not by itself produce new ideas.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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The need to be right all the time is the biggest bar to new ideas.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Happiness is for those who don’t really need it. So I can live without happiness.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
EDWARD DE BONO