Complexity creates confusion, simplicity focus.
EDWARD DE BONOHumor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
More Edward de Bono Quotes
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Do we have the will to make poverty history?
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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A good design is not a democratic consensus.
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A question is a polite way of demanding something.
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Complexity means distracted effort. Simplicity means focused effort.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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The quality of our thinking will determine the quality of our future.
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A memory is what is left when something happens and does not completely unhappen.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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The awful thing is that you can never be aware of what you are not aware of.
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Effectiveness without values is a tool without a purpose.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Don’t criticise a hypothesis, come up with a better one.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
EDWARD DE BONO