They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONO
EDWARD DE BONO
Edward de Bono on creativity
“They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.”
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More Edward de Bono quotes
Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
Edward de BonoEdward de Bono The effective thinker treats arrogance as the major sin of thinking.
Edward de BonoEdward de Bono Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward de BonoEdward de Bono An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward de BonoEdward de Bono Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
Edward de BonoEdward de Bono Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
Edward de BonoEdward de Bono There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
Edward de BonoEdward de Bono You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
Edward de BonoEdward de Bono A good design is not a democratic consensus.
Edward de BonoEdward de Bono Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de BonoEdward de Bono You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
Edward de BonoEdward de Bono We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
Edward de BonoEdward de Bono Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
Edward de BonoEdward de Bono You can analyse the past, but you have to design the future.
Edward de BonoEdward de Bono The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
Edward de BonoEdward de Bono The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
Edward de BonoEdward de Bono